Apple's mania as a fashion for expensive simplicity

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Today, the name of Steve Jobs is known to millions of people around the world. The hero of his time. Attractive, unbending, categorical, smart, dead. A person who presented the world with a new brand, which has become a cult not only among representatives of bohemia and secular lions, but also among hipsters who deny any involvement in modern fashion trends. How is it that the fashion for expensive emptiness has not bypassed, it seems, no one?

iPhone was the first mass device that supports multi-touch, and this fresh wave, bursting into our lives in 2007, turned the concept of convenience and sense of style. Down with the multi-button heavy gadgets! To the landfill, bulky camera phones that were discharged rapidly and did not allow to use the capabilities of the Internet in the way that many users wanted.

Thin and graceful lines even leaked to where it seemed that for them there simply could not be a place. Yesterday's geeks, who were only interested in video games and old-school TV shows, which sometimes no one even heard of, were almost on the crest of a newfangled wave. Apple has taken care of all of its potential customers, making us want to purchase their sleek and incredibly productive devices. The answer was obvious: Steve Jobs, urging everyone to work, thought out a brilliant move - the mutable case of smartphones.

Everything is in your hands, just act! Do you want to be in trend, for you the finish of the case is gold, artificial or precious stones, rare types of wood or leather. If you want to prove to everyone that you do not care about the instructions of leading experts in the field of business style or social glamor - engrave your favorite superhero or airbrush with the never-aging "The Beatles".

In many fashionable films, series, including sidcoms, the main characters use the Apple technique. As if casually reminding - no matter who you are, how old you are, what you work and what you do - you can have an iPhone or iPad, because it is so stylish and convenient, and most importantly, you always remain yourself, whether you are a London dandy, secretary-referent geek or housewife. After all, everything is in your hands!

In June 2013, Apple mobilized reserves and finally captured the hearts and wallets of its loyal fans. Now in the USA there is an opportunity to exchange old iPhone phones for new ones with an extra cost difference, but can anyone stop this? After all, the best designers and engineers have already developed a series of limited-edition cases using precious metals and leather, and The Natural Sapphire Company of New York has created a case made of precious gold for iPhone 5 decorated with precious stones. How can you resist all this splendor? You can be anyone, you can have any wealth, you can deny fashion trends and trends, but it is almost impossible to refuse an apple stretched by Steve Jobs.

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